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In 2008 Liverpool recorded an economic impact in excess of €1 Billion. Glasgow used its designation to regenerate the city and region, and in 2014 Riga hosted an innovative programme that was a citizen-led celebration of culture. Many of the cities which have held the title had not only a successful year but have benefited from a lasting legacy.
The ECOC action has evolved considerably since the early years when it was primarily a celebration of the arts. Since the 1980’s there has been a major growth in the awareness of the role of culture in its contribution to citizens’ well-being and to the prosperity of a city and its region.
Every city considering or actually bidding will have its own local objectives in line with its own circumstances and priorities. However this is a European award with standard criteria and objectives defined at EU level. Those who are successful must combine their local objectives with this European (and often international) aspect. Previous ECOCs have reported a legacy based on: